Upnews is SolutionsBusinessBenefits The Challenges of Journalism.

Business Structure

UpNews is a decentralized AI platform designed to integrate blockchain technology to create a platform that welcomes journalists, readers, and contributors alike.

Accurate and Diverse Content

The decentralized model encourages diverse viewpoints and ensures that only verified, high-quality content is published.

Benefits

A decentralized community ensures verification, ensures transparency, and reduces the likelihood of and reduces the likelihood of misinformation being spread.

Marketing

Our platform will establish a tiered reward system for verified news content, with bonuses for exclusive stories, timely updates, and high-engagement pieces.

Growth Strategy

To ensure a secure and trustworthy experience for our investors, we understand the risks involved in the blockchain space and are dedicated to providing a safety net.

Tokenomics

The marketing budget will be allocated towards salaries for the development and support teams, marketing and outreach efforts, as well as research and development initiatives.

About UPNEWS

What IS UPNEWS?

UPNEWS envisions a revolutionized media landscape characterized by transparency,ecentralization, and community-driven engagement.

aims to foster a more equitable and inclusive media ecosystem where the public plays an active role in shaping the news.

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UPNEWS CORE BUSINESS MODEL

Field Reporters

Individuals from local communities report raw news materials, including videos, photos, and firsthand accounts. They provide valuable leads and content to journalists. They are incentivized based on a post-event evaluation for providing timely and newsworthy information.

Journalists use the raw materials submitted by field reporters to write polished, verified articles.They focus on creating accurate, engaging, and
professionally written content and get feedback from DAO. Additionally, if required or recommended by the DAO, journalists can visit the field for in-depth reports or materials (videos, photos, documents, etc.).


Revenue Generation

Revenue streams include advertisements,reader subscriptions, and partnerships with organizations. Profits are shared between field reporters, article writers, DAO members,and platform operations.

Due to the nature of news production where speed is important, DAO members must vote within a time limit of up to 12 hours, and rewards are only paid out if they participate in voting

Post-Publication and Analysis

After content is published, its performance is
continuously monitored through metrics such as reader engagement, feedback, and overall reach. This data is analyzed using AI and DAO input to fairly distribute rewards based on quality, engagement, and contribution balance, rather than relying solely on views.This ensures sensational articles do not
disproportionately receive higher rewards.

This ensures sensational articles do not disproportionately receive higher rewards.The performance analysis also provides actionable insights for contributors, enabling them to improve future submissions and better serve the community.

OUR SOLUTIONS

Current Solutions

UPNEWS redefines traditional journalism by providing a platform for ordinary people who often feel barriers to entry in mainstream media channels. Traditional media frequently focuses on celebrities or commercially appealing content, leaving local stories and issues around us unnoticed. With UPNEWS, anyone can become a “field reporter,” easily sharing underrepresented stories from the field and earning rewards for their contributions. For instance, individuals can highlight issues requiring assistance or action, such as homeless shelters, abandoned dog rescue centers, or dangerously neglected steel structures. They can also share stories about local events, culture, grassroots movements, or heartwarming
tales. Additionally, real-time events can be reported, where ordinary citizens share photos,videos, and testimonies directly from the scene. This firsthand information provides an initial explanation before traditional media gathers news materials, enabling the rapid delivery of breaking news immediately after incidents occur. This method of reporting democratizes
the flow of information, allowing the general public to take on part of the media’s role and raising awareness about topics that are often underrepresented or marginalized. It also fosters a sense of ownership and engagement in the news process, empowering individuals to shape the dialogue surrounding their own communities.

One of UPNEWS’s key innovations is a reward system that uses blockchain-based tokens to incentivize the creation of accurate and valuable content. Unlike other platforms where contributors may submit low-quality or misleading content for views, UPNEWS links financial rewards to reliability and engagement, preventing this behavior. Contributors earn tokens by having their content evaluated for accuracy and newsworthiness within the ommunity,
with higher credibility and engagement leading to more tokens. Additionally, contributors are only rewarded for submitting trustworthy news items, naturally reducing fake news and low-quality content. This system fosters a stronger news ecosystem, motivating both experts and citizens to report local events.

UPNEWS uses the DAO model to review and curate content. A DAO is a blockchain-based system that allows the community to collaborate and make decisions without central authority. When a draft article is submitted, DAO members review it, vote for or against the content, evaluate it based on set criteria, and provide feedback. Instead of a single editor making decisions, the DAO enables decentralized governance, allowing diverse opinions to
contribute to content selection, minimizing the risks of bias or central control, and leading to a democratic process. Additionally, before articles are published, the community collaborates to improve and refine them, ensuring they meet journalistic standards. This process helps maintain high-quality output while encouraging community engagement.

Unlike decentralized platforms that rely entirely on user-generated content, UPNEWS ensures the accuracy of content by involving professional journalists in the verification process. After the DAO approves the article, rofessional journalists verify the facts through on-site visits, witness interviews, and cross-checking information with official sources, thereby increasing the credibility of the content. Through this, UPNEWS maintains a balance between grassroots media and verified content, and encourages contributors to trust and rely on the platform’s high standards. This approach acts as a safety net for journalism that prevents contributors from distorting or omitting information and prevents errors.

UPNEWS creates an inclusive and comprehensive news ecosystem by combining grassroots reporting, community-based improvement, and expert verification. By combining citizen journalism with professional journalist oversight, we bridge the gap between informal, community-driven news and the trusted reporting of traditional media, allowing voices to be heard from a wide range of individuals, from ordinary citizens to trained journalists. We
also provide a sustained spotlight on marginalized groups, such as homelessness, social justice issues, and animal welfare, that are often overlooked by mainstream media, and we foster inclusion and encourage diversity in our regions and communities by ensuring that local stories get the attention they deserve.

In this process, the following mechanisms are implemented to prevent bias, centralization,and manipulation by the DAO.

Various governance structures

Limit the influence of large token holders by distributing voting rights equally among a wide range of users. This can be done through quadratic voting or limiting the maximum influence of one voter.

Active Participation Incentives

Reward active and diverse participation in governance by giving more weight to consistent and engaged users over time than to early, large token holders.

Distributed Verification and Auditing

Use a random and transparent audit process where independent DAO members cross-verify governance decisions to prevent collusion and bias.

Punishment for malicious actions

Introduce penalties, such as slashing staked tokens, for DAO members who act maliciously or attempt to manipulate voting results.

Ongoing recruitment and training

Continuously recruit new DAO members from diverse backgrounds and provide education on unbiased decision-making to ensure diverse perspectives and prevent concentration of power.

MEMEBER BENEFITS OF UPNEWS

Transparency and Trust

Through a decentralized community, verification is ensured, transparency is guaranteed, and the likelihood of incorrect or distorted information being circulated is reduced.

Creative Websites

The decentralized model encourages diverse viewpoints and ensures that only verified, high-quality content is published.

Incentives for Participation

Users receive tokens as rewards by contributing articles or materials, reviewing content, and participating in the platform.

Empowered Decision-Making

Through active participation, users have a voice in platform decisions, contributing to a more democratic and user-driven experience.

Global Accessibility

As a blockchain-based platform, UPNEWS can be accessed globally without restrictions, allowing for a more inclusive and broad user base.

Community Engagement

Users can debate and exchange ideas with a diverse network of critical thinkers in dynamic forums, fostering collaboration, intellectual growth, and shared learning.

FAQS

UPNEWS is designed for journalists, content creators, fact-checkers, and readers who value transparency and accuracy in news reporting.
The DAO enables community members to vote on key decisions, manage content moderation,and ensure fairness in the platform's operations.
Checks like diverse token distribution, voting limits, and penalties for malicious actions ensure balanced governance and minimize bias.
$UNWS acts as a mechanism to enhance community engagement in project development, providing an ad. UPNEWS community members who purchase a certain amount of $UPNEWS tokens are given priority to obtain unique benefits from startup projects for their early contributions. Those interested in participating in our IDOs are required to complete Know Your Customer (KYC) procedures
Articles are verified by the community through a decentralized process, with blockchain records ensuring transparency and accuracy.

MARKETING Growth Strategy

Community-Driven Growth

UPNEWS will run community events, AMA sessions, and bounties where users cancontribute content, verify news, and participate in DAO governance to earn rewards.

Content and Contributor Incentives

Our platform will establish a tiered reward system for verified news content, with bonuses for exclusive stories, timely updates, and high-engagement pieces. Also, we will allow contributors to stake tokens to enhance credibility and earn more

Strategic Partnerships and Advertising

We will collaborate with blockchain companies, DeFi platforms, and traditional content providers like Naver, to integrate newsfeeds and promote cross-platform engagement. Additionally, we will leverage programmatic ad integration to generate revenue.

Exclusive News and Insight

UPNEWS will partner with industry experts and analysts to produce exclusive reports,interviews, and research that can only be accessed through the platform and provide early access to high-impact stories for premium ubscribers.

Gamification of User Engagement

We will implement a leaderboard, challenges, and daily tasks where users can earn tokens for activities such as verifying news, sharing content, or voting in DAO governance.

Influencer and ambassador Programs

We will recruit influencers, thought leaders, and crypto content creators to become platform ambassadors and offer them incentives such as tokens, revenue shares, and early access to new features.

UPNEWS TOKENOMICS

Editorial Advisors
10%
Partners
5%
Platform Management
20%
Content Contributors
30%
Users
10%
Reserve
15%
Marketing
10%

ROADMAP

UPNEWS will lay the foundation for a revolutionary decentralized media platform powered by advanced AI and governed by a community-driven DAO structure.

2026

Q1

Increased Contributor Recruitment
Scaling Up and Global Expansion
AMA (user feedback)
Loyalty Programs for Users and
DAO members

Q2

Global Exchange Listing
Collaborations with NGOs
Annual Mentorship Program
Multilingual Support and Launch of
Articles in Selected Languages

Q3

Platform AI media Development
(videos, podcasts)
Global Media Partnerships
Local Focus Month Program Launch

Q4

Annual Impact Report
Continous Platform Optimization

2025

Q1

Initial Website AI Development
DAO governance setup
Partnership Formation
Advertiser integration
Community building

Q2

Platform BETA launch and Testing
DAO Member recruitment Campaign
Informant Report Route(Social media)
User Education & Onboarding
Mobile App Development

Q3

Korean Exchange Listing
Official Platform Launch
Platform AI Improvements
Partnerships with Ambassadors and
Influencers
Fundraising Event

Q4

Global Exchange Listing
Global Outreach Program
Official Mobile App Launch
Onboarding Professional Journalists
Marketing Push
DAO Governance Expansion